Google Archives - Senior API Technical Writer

What Gives With The New Google Mobile Algorithm?

by Peter Gustafson | Apr 16, 2015 | Google | 0 comments

Wow. All of sudden you’re hearing rumors how Google is about ready to unleash another algorithm update and wondering huh? Relax, it’s all good. Well, kind of sorta. Here’s the dealio. You got a site. It’s probably old, clunky and some dude...

Google Panda 4 is Officially Here Today [VIDEO]

by Peter Gustafson | May 22, 2014 | Google | 0 comments

For all of you fear mongering site owners, Google Panda 4 was rolled out last night (as well as the Payday algo update a few days ago). So are you quaking in your boots yet? Ebay, Ask and plenty of other major .COMs have already taken it on the chin in the last few...

Why You’ll Never Rank on Google Unless…

by Peter Gustafson | Mar 14, 2014 | Google | 0 comments

One of the questions I hear so often from site owners is, “Will I ever be able to rank my site?” The honest truth is maybe. What your chances? It depends based on these critical factors: Industrial-strength Google compliant text Two sets of keywords Plenty...

Old School SEO is Today’s Nightmare

by Peter Gustafson | Mar 3, 2014 | Google | 0 comments

SEO antics are probably driving you mad why you’re site isn’t ranking well. Believe me, I’ve met many clients who were pulling their hair out. The problem is they’re relying on SEO that worked years ago. Stuff like backlinking your site with a...

What’s Up With Google?

by Peter Gustafson | Feb 23, 2014 | Google | 0 comments

Hmmmm….have you been wondering? Google is going through some interesting transitions lately. Today you’re ranking well. Tomorrow you’ll wake up and want to cry. But why? My analysis watching the rankings of over 1000 keywords for my clients tells me...

New TLD [VIDEO]

by Peter Gustafson | Feb 20, 2014 | Google, Search News, Videos | 0 comments

The new TLD extensions are out today. If you haven’t been bombarded by the media reports today (February 19, 2014), you will soon. Not to mention every domain registrar will be investing millions of dollars in broadcast media and online banner ads urging you to...

What Does Good SEO Consultation Cost? [VIDEO]

by Peter Gustafson | Jan 27, 2014 | Google, Planning Your SEO, Videos | 0 comments

I have a confession about some of the secrets SEO consultation firms are pulling on innocent site owners. The problem these days is that business owners simply don’t have the tools to compare fees. One company wants $5k; a second $3300. Another quotes you $555 a...

What is Semantic SEO? [VIDEO]

by Peter Gustafson | Jan 23, 2014 | Google, Local SEO Services, My Rants | 0 comments

One of the mind-numbing practices I see done by many local SEO experts is how they’re going bonkers around the hype surrounding semantic SEO. Believe me, I agree with the practice for site owners that have unlimited budgets to hire semantic SEO specialists....

SEO Writing Tips [VIDEO]

by Peter Gustafson | Jan 22, 2014 | Google, Local SEO Services, My Rants | 0 comments

You have a site but are probably wondering what new SEO writing tips can help you rank better. Maybe your content was written by your staff. Perhaps you wrote most of it yourself to save a few bucks. Or did you hire a writer? A massive trend in the last few years...

The New SEO: Metric Optimization [VIDEO]

by Peter Gustafson | Jan 21, 2014 | Google, My Rants, Search News | 0 comments

Okay, here’s the deal about SEO. All too often I get emails from site owners who were duped into hiring an SEO geek who wasn’t really dialed into the recent Google algorithm updates. It’s a sad story. But more than the frustration they now suffer...

Online SEO Company Chaos [VIDEO]

by Peter Gustafson | Jan 19, 2014 | Google, Planning Your SEO | 0 comments

I have a confession to make — the techniques millions of online SEO company techies are using these days are in violation of Google content standards. Well, at least for getting your site ranked. It was interesting for more than a decade that spamming your site...