by Peter Gustafson | Jun 4, 2014 | PPC |
Have you read all the lame newsletters recently from the millions of PPC service providers? They boast how text content and call-to-actions is what you’re lacking in your campaigns. Wrong. If you think text-based landing pages are going to convert, you’re...
by Peter Gustafson | Jun 2, 2014 | PPC |
There’s something on mind that’s been pissing me off about a meeting I had a while ago with a PPC management firm. I had been hired by a national law group spending about $50k a month in PPC. Why wasn’t I handling their campaigns? That’s what I...
