Senior API Technical Writer | Business Analyst
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PPC Service & Video Landing Pages Case Study

PPC Service & Video Landing Pages Case Study

by Peter Gustafson | Jun 4, 2014 | PPC | 0 comments

Have you read all the lame newsletters recently from the millions of PPC service providers? They boast how text content and call-to-actions is what you’re lacking in your campaigns. Wrong. If you think text-based landing pages are going to convert, you’re...
PPC Management Firm Scumbagery – 3 Tips to Avoid

PPC Management Firm Scumbagery – 3 Tips to Avoid

by Peter Gustafson | Jun 2, 2014 | PPC | 0 comments

There’s something on mind that’s been pissing me off about a meeting I had a while ago with a PPC management firm. I had been hired by a national law group spending about $50k a month in PPC. Why wasn’t I handling their campaigns? That’s what I...

About Me

I work with a handful of good IT and product clients. Their projects are the only thing that matters to me. Well, besides my kids and of course the Red Sox and Patriots and...

Recent rants

  • Simple API Docs: Lessons from Battery Daddy January 16, 2021
  • API Docs Deader Than Disco November 5, 2019
  • API Technical Writer – Hire For These Skills Or Else… October 18, 2017
  • 800 lb. Gorilla Gaps Between Programmers and Tech Writers August 3, 2017
  • JIRA vs Peddling Thin Air Like Wiley Coyote August 2, 2017
  • About
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