by Peter Gustafson | Jan 27, 2014 | Google, Planning Your SEO, Videos |
I have a confession about some of the secrets SEO consultation firms are pulling on innocent site owners. The problem these days is that business owners simply don’t have the tools to compare fees. One company wants $5k; a second $3300. Another quotes you $555 a...
by Peter Gustafson | Jan 27, 2014 | My Rants, Planning Your SEO |
Getting knocked down by your competition? This post will outline exactly what I do when I hear this from a new client partner. These steps often takes 2-3 months but will increase your rankings. Will they sock a right hook to your competitors? Usually yes. You need to...
by Peter Gustafson | Jan 26, 2014 | Planning Your SEO |
If you’re trying to find local SEO experts in your hometown, beware. There’s a boatload of firms, freelancers and even basement dwellers that all claim to be local SEO experts. But truthfully, most are what I like to call dabblers. They’re techies,...
by Peter Gustafson | Jan 19, 2014 | Google, Planning Your SEO |
I have a confession to make — the techniques millions of online SEO company techies are using these days are in violation of Google content standards. Well, at least for getting your site ranked. It was interesting for more than a decade that spamming your site...
by Peter Gustafson | Dec 16, 2013 | Planning Your SEO |
If you’re hanging your hat on what thousands of online SEO company salespeople preach to ranking better, forget it all. Most of their techniques are older than dirt and will probably push your site lower in search. But don’t take my word for it–do...
by Peter Gustafson | Oct 27, 2013 | Planning Your SEO |
A site owner named Doug contacted me one chilling fall day asking me the difference between small business SEO services and Internet marketing. It’s a great question because it can be confusing. Some geek-speakers will suggest they’re the same thing....
by Peter Gustafson | Jan 9, 2013 | Local SEO Services, Planning Your SEO |
A new year always comes with a few bad memories. Although I am more of a forward thinking type of person I must confess I’ve heard my share of SEO hiring nightmares. Last week a woman sent me an email asking for help. She had been duped by more than one firm...
by Peter Gustafson | Dec 20, 2012 | Planning Your SEO |
Take no prisoners is what many local SEO services consultants advise. As in kill all your backlinks by using Google’s disavowal tool. Awful idea. It’s tempting to slash and burn them all. However, starting over could set you back years in organic rankings...
by Peter Gustafson | Nov 3, 2012 | Planning Your SEO |
Ranking #1 for a set of keywords is everyone’s dream. However, can you afford it? Do you need to? These two questions are what most business owners never ask. Having been working in this industry for years, I have research that will knock your socks off: Ranking...
by Peter Gustafson | Sep 30, 2012 | Google, Planning Your SEO |
Just minutes ago I was checking my email and my eyes ran across an AdWords banner about Google Penguin. By now you know about Google’s Penguin algorithm update. If you’re unfamiliar with Google Penguin, here’s the skinny: it penalizes sites for...
by Peter Gustafson | Sep 9, 2012 | Local SEO Services, Planning Your SEO |
In the SEO business, there’s a little trick how to persuade site owners into new clients. It’s lying about your SEO performance. Remember, most SEO firms are just people sitting in front of a computer trying to make a few bucks working from home. Bona fide...