Peter Vekselman (coachingbypeter.com) has been a client of mine since March 2015. He’s an aggressive video syndicator with a monster YouTube channel. When we first began working together he had two goals: grow his average view durations and increase his conversions. Because his coaching product is expensive ($12-20k per year) it was vital to generate highly-qualified leads.
Remember, YouTube SEO is easy if you think about daily monitoring of the metrics and rankings. It’s an easy process once you learn the relevancy algorithms required to get videos ranked in the top 3 positions for high-volume searched keywords.
Regardless of rankings, engagement takes center stage. If you’re not converting viewers into taking action (link to free report, consultation, etc) all of your rankings are irrelevant in my book. It’s the critical conversion factor into a list or prospect that counts.
2022 update…
For the last 8 years or so I’ve been doing mostly API documentation for software companies. But YouTube videos keep clicking long-term when you rank well. Take a look at the view counts of the videos I optimized for Peter from 2014-2016:
View count: 26k; link: https://www.youtube.com/watch?v=rikY2_vzSPs
View count: 23k; link: https://www.youtube.com/watch?v=8TX-B-OWDRw
View count: 20k; link: https://www.youtube.com/watch?v=U-Vb-vxOQOk
View count: 18k; link: https://www.youtube.com/watch?v=6raPmo4eDWc
View count: 18k; link: https://www.youtube.com/watch?v=5kmZrrLcJ-c
View count: 15k; link: https://www.youtube.com/watch?v=tie17dhPU8c
View count: 15k; link: https://www.youtube.com/watch?v=9EgxUfwE-3Q
View count: 13k; link: https://www.youtube.com/watch?v=Sgr5SjZH-nc
View count: 12k; link: https://www.youtube.com/watch?v=zujGTd9Jw4o
View count: 12k; link: https://www.youtube.com/watch?v=rNqNdB0ELn4
View count: 12k; link: https://www.youtube.com/watch?v=5bWyvzuy8Is
View count: 11k; link: https://www.youtube.com/watch?v=XRVZvlgdYR8
View count: 11k; link: https://www.youtube.com/watch?v=hqV7q-pHd1U
