For those of you who follow my stuff, you probably know for damn sure I’m not a big backlinker to rank my client sites. So today’s post will feature my own question: will backlinks ever become insignificant in the Google ranking process?

Hmmmm? What do you think?

I’ve ranked many client sites with zero backlinks. But there’s a small disclaimer involved. I use no manufactured, spammy links. Instead, I focus on the quality of the site content and how it relates to our target keywords. Do my clients have backlinks? Yuppers. But they occur naturally. There’s a mongo difference between creating a bazillion spammies and natural, Google-love links.

But don’t take it from me. Head of Google webspam Matt Cutt’s does it so very well in this recent video…