Karen outside of Denver is just about ready to pull out her hair. She buys into the idea of why video is important. But she always thought it as more about the glitz of social media than impacting rankings…

Hi Peter—–

Stop! I keep reading your articles and it’s driving me crazy!!!! You mention how embedded video is important to how Google looks at sites to give rankings. Problem——I can’t do video, no clue!!!!

Karen (in a little podunk town outside Denver, CO)

Are you kidding me? There’s a gazillion ways you can snag some Google love along with plenty of youtube-a-licious mojo. You just need to think a little about your message.

Don’t go dorky. Really bad homespun video is only going to scare away your traffic. I urge you to think about developing a branding video that creates trust and credibility about your business. It doesn’t need to be award-winning so cool your jets:-).

When I worked in the TV biz, I would sometimes have clients in markets my crew’s $2k a day fee wasn’t smart for them. In these cases, I would hire a local freelance video guy. The sneaky little secret about these folks is they are usually up for just about anything for a few hundred smackers. Keep reading to find one in your neck of the woods.

Some thoughts to consider…

  • Buy a discounted HD video camera and a cheap $20 tripod. Don’t go bonkers spending a ton of dough. This camera comes with plenty of HD punch.
  • Buy video editing software. I just bought my eleven year old son Sony Vegas on Amazon for $36.43. It’s cheap and easy to use once you go through the instructional videos. He was editing in less than two hours. For my full-service clients I edit video in Final Cut Studio but it’s steep–$1300.
  • You can hire a pro if you have between $300-$500. See how below.
  • Write a loose script. You want some form of structure to hand to your video dude. Here’s a sample one¬†you can download as a Word doc. As you can see, it breaks out audio and video parts which is ideal to storyboard your video.
  • Think about an offer to include in the video–but keep it flexible. Conversion is the goal. Ask for the order by giving people a reason to reach out to you and say sign me up.

Granted, this is stuff requires a fast computer. I recommend 4-8 gigs of ram before you go playing around with editing your video.

Some of my clients have said no thanks! If you lack the time or desire to go all Hollywood yourself, be smart. Contact a local community college in your area that has a media studies program. If you’re lucky you’ll run into a professor willing to use your short film as a class project.

Another way to go is to hire a local pro. Here’s a great site to find video shooters in your area. But tell them you’re on a shoestring budget. Offer $300 to have them do some shooting at your business and then produce a video with a few rounds of edits.

Good luck!