One of the mind-numbing practices I see done by many local SEO experts is how they’re going bonkers around the hype surrounding semantic SEO. Believe me, I agree with the practice for site owners that have unlimited budgets to hire semantic SEO specialists. However, for the average client, their budget simply won’t cover such an extravagant style to get ranked.
Remember, if you can’t afford technical, trendy efforts that require dozens of people working on your site ranks, it’s irrelevant. That’s why I built my business around helping clients rank using content management for Google relevancy standards.
What is Semantic SEO?
Beware. semantic SEO isn’t rocket science. It focuses on your site content and how it relates to keywords you should be targeting.
Believe me, I love new trends. However, most of the time they are founded on razor thin case studies that don’t truly compare to the average site owner. So although hip and cutting edge, semantic SEO isn’t practical. Especially when you factor in Google relevancy standards to get you ranked for your core target keywords.
This video will show you how semantic SEO works…
Let’s pretend we’re semantic SEO geeks planning to help you rank your site for the keyword phrase ‘sexy pink bikinis.’ Since it’s late January right now, I can dream about summer right?
So we develop three levels of semantic SEO keywords like this…
- sexy pink bikinis
- discount sexy pink bikinis
- cheap sexy pink bikinis
- sexy pink bikinis online
- pink sexy bikinis
- new sexy pink bikinis
- 2014 sexy pink bikini sale
- bathing suits
- macys pink sexy bikini
- retro bikini
- sexy bikini
- bikini sale
Step Two Using Semantic SEO
Next, the fun part begins. The goal using semantic SEO is to write site content threading one keyword from each set into your article. Again, it’s not brain surgery. However, semantic SEO creates deeper database relationships of your target keywords.
Only, the problem is you lose enormous keyword density of your core keywords that drive new business to your site. When you try to jam a dozen keywords into one page or post it waters down your effort to be more relevant than your competition for the keyword(s) you’re trying to rank.
Do you see what I’m getting at?
More than a few times I’ve been accused of bucking new things like semantic SEO. Actually, it’s a great concept. But that’s just it–theory. No one really knows the exact way how Google ranks sites. Well, except of course senior level Googlers. So banking your site rankings on dolling out a ton of dough on new trends that cost a boatload of money isn’t a wise business move. The ROI is pitiful because it’s based on extreme risk.
Read how semantic SEO can be considered webspam if you try to stuff too many keywords in your site content.