Email Marketing

Every marketing guru tells you how your list is a goldmine. Grow it. Market to it. Then rinse and repeat. But if you’re reading this sentence, I suspect it’s not going as well as you want right?

My approach to email marketing is metric-based. Open and click-through rates need to be assessed to evaluate your campaign response. Why? Because they pinpoint trends. Ones such as as open rate, click-through rates to your website or offer as well as what types of content result in moving your subscribers into your sales cycle.

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Average email open rate

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Average email click-through rate

Forget About Text Newsletters

Video is the new standard. Ones produced to share free advice. Then embedded on custom-built pages on your site. Doing so controls navigation and enhances user flow further into the sales process. If you’re worried about using video for your email marketing campaigns, relax. It’s not rocket science. The conversions are far better and than text-based formats.

In the following client video case study I outline the benefits of building video email newsletters and how to integrate the process with YouTube.

Why Most Email Campaigns Fail

The process of increasing your open rates is tied to what?

Emotions.

Emotions2Nothing else matters than the psychological connection your subscribers have how your product or service will help their lives be better. If you send emails telling recipients to BUY, BUY, BUY you’re going about things all wrong.

Is email dead? Hardly. Quite the contrary. I’m a sucker for a compelling message and so are your subscribers. They have the money to spend. But if you’re not tapping into the emotional triggers to get your devoted list members to open your emails, you may as well shut it down.

A good email campaign tells a story.

Who doesn’t love to read the the news right? The caveat is your stories need to prove you’re worth their time. Then move them toward deeper into your sales process.