Are you feeling frantic after Google Hummingbird launched last month? Don’t…
I’ve had a lot of clients as well as people coming out of the woodwork in panic mode. “Oh no,” they think, “Not another G algo update!!!!.” This post won’t have all the graphics bells and whistles in it as I just want to share my research on the effect of Google Hummingbird.
First of all, it wasn’t an update. It was an expansion of Penguin/Panda in terms of how they handle search. Who cares right? More importantly, how does it impact your site ranks right?
My Research on Google Hummingbird
I track about 100 site rankings across the U.S., Europe and even a few clients down under. At last count, it’s well over 500 keywords. The ones who have not taken one single hit in rank drops are the ones doing Google Hummingbird compliant SEO. Really, it shouldn’t even be called SEO. Instead, it’s merely giving Google exactly what they want in terms of relevancy.
Of the 100 or so sites I monitor, the ones that continue to crush their competition are doing what we’ve always done:
- Shared genuine text and video content
- Updated site content regularly (daily, weekly)
- Complied with Google Hummingbird standards
But wait, what about backlinks and social? Nope. I don’t hang my hat on syndicating content to a gazillion networks. When you read this next paragraph it might just shock you…
You have a choice. Build high-quality content on your site or try to share crappy stuff to social. Pick your poison. Most people don’t have the time nor staying power to invest only in their site content. This is where they fail. Those ignoring the new Google Hummingbird standards will crash and burn.
If you’re desperate to find out how to rank, watch this video…
So back to Google Hummingbird. How can you conform? For starters, these are must haves:
- Make sure you have an XML sitemap
- Curtail excessive anchor text links in your content
- Embed video in your target keyword pages & posts
- Add new content at least once per week
- Learn about Google Hummingbird compliancy
- Heavy-hitters are updating content daily
- Think less is more
Less is More With Google Hummingbird
Think in reverse of everyone else. Here’s my top ten list of things you should never do:
- Syndicate articles on crappy sites
- Pay awful writers to develop content
- Buy backlinks
- Think backlinks are the answer
- Pay for SEO–it no longer works
- Believe you can’t rank
- Ignore video because it’s too hard
- Hope Google Hummingbird goes away
- Hire offshore ‘experts’ for pennies
- Expect you deserve to rank higher
You Deserve to be Confused
The Google search industry has brainwashed you. Mostly to benefit their profit centers. The jokers are so far behind what really works it’s funny. The people getting sites rank charge $2000-$5000 a month. Who can afford that?
Then there’s the easy button bonanza buds telling you to automate and ignore Google Hummingbird. These folks usually subscribe to lame backlinking softwares. Sure they can syndicate 10,000 backlinks for you in a few hours. But how do you think Google looks at those backlinks? Think one word: spam.
There’s one sneaky little trick you’ve overlooked. Well, it’s not really a trick. Nor sneaky.
Research. Take some time to learn what target keywords are being searched for your product or service. This is vital to surviving Google Hummingbird. But, and this is a big BUT, they need to be exact search keywords.
Where do you find them? Forget about the old Google adwords keyword tool. Since the release of Google Hummingbird, the G-team changed it at the end of August limiting access to keys for your market. Now you need to pay for a subscription to some type of keyword tool. I personally moved over to Keyword Canine. No, I am not coaxing you into buying it to snag an affiliate commission. Notice, I didn’t include a link.
If you’re tight on money, contact our Google Hummingbird team and we’ll search some of your target keys on our nickel.