Oh no – the Googlers have launched a new algorithm update called Google Hummingbird. Site owners from Seattle to South Wales are frantic.
When we see a new algo, I get flooded with questions. Most are from people suffering from panic. How will this effect my site rankings they desperately ask. Listen, slow down. Believe it or not, Google Hummingbird is going to the best thing that’s happened to you since the NFL installed above-field cameras.
Google Hummingbird & Your Morning Coffee
For than a month while you’ve been sipping your coffee or tea easing into your day, Google Hummingbird has already been doing its thing. They actually launched it in early September. The nuts and bolts of this new flying algo is purely to improve search. But here’s the catch. If your site is filled with ancient SEO trickery like excessive internal anchor links and deceptive gimmicks, you’re doomed.
Because the new formula factors in word queries in a more efficient manner, searchers are going to be finding your competition before you if:
- Your site relies on a static HTML structure
- Word strings of your target keywords are MIA
- Spam backlinks have been your preferred method of ranking
Google Hummingbird Mixes Penguin With Panda
Okay, so by now I’ve probably freaked out most readers. Relax. If you’ve survived Penguin and Panda, you’re probably going to become a big fan of Google Hummingbird. Why? Better search.
The only thing you should have high on your to-do list these days is relevancy. It’s what’s driving the business of successful site owners and their ranks. No idea what relevancy is?
- It gives more value to sites with relevant content
- Provides a better search experience
- Crushes sites without marketing initiatives
- Acts as a secret weapon to ranking better
- Converts your traffic into prospects & customers
Google Hummingbird & Marketing
A biggie with this new algo is how it manages keyword searches. Forget about posting content to your site with your keyword in it. That type of simplicity will no longer give you any SEO mojo. Huh? Remember, relax:-).
The G folks tell us Google Hummingbird is designed to help searchers find what they want using predictive modeling. For example, let’s say you’re a surgeon with a plastic surgery practice in LA. Searchers will be served up sites that contain word strings that match your keywords based on other relevant searches.
Yuppers. But it’s not something you need to get all freaked out over trying to figure out. What should you do? Write. Then write more. Next, write a bunch more again.
Google loves relevant text content that provides value to the searcher. So forget about hiring offshore writers that pretend to know the English language. Instead, sit down yourself and begin to think like your customers. Then write genuine text content (400-800 words per target keyword) to match. But it Google Hummingbird requires additional word strings to give your site preference. Thus, smart site owners are focusing on target keyword groups associated with their product or service.
Confused? Don’t be. If you want free advice or us to do a video screencast site audit of your project, contact our Google Hummingbird team.