What’s sad is when you see a client reach the pinnacle of ranking and then discover they messed up a phenomenal thing.

Granted, the site designers were the ones to blame for Aaronsamusements.com.au tumble. They went from being #1 on Google AU for a keyword searched 2900 times a month to MIA. Ouch.

In this case study I’ll outline some of the biggest mistakes you can make in site redesign and how changes can trash your SEO…